Building Trust On Your Site

 

How does your site look? Does it evoke a sense of trust in your visitors? This is important because trust in your website increases buyer responsiveness and also reduces bounce rates, and the longer each visit is, the more favourable your reputation is with the search engines.

I saw a webinar today about this topic and thought I’d share a few of the points mentioned.

Things that might annoy your readers, when they first get to your site, could be pop-ups or timed ads, especially when they take up the entire screen. Various elements badly placed within the body of the text can disrupt the flow and make it difficult to read the article. Recently I was on a site that had social share buttons hovering over the left side of the text, they should have been off to the side but were actually over the letters, making it a harder to read. I persisted but many probably wouldn’t bother and would leave.

Some conversion elements such as animated banners in the content can be distracting and are best placed elsewhere. Being able to read comfortably is another aspect often overlooked. A good size font with good contrast can make it easier for people to read through the article.

Some of the visual things you might want to include:

  • Good quality author and an “About page”image ( shows you’re a real person)
  • Logo or brand
  • Header image that visually describes the post
  • Favicons – they are the little square images that show up on the tab at the top of the browser. They can add a professional touch and are faviconsometimes overlooked. Simple to make with a favicon generator and then placed in the root directory of your website, is all it takes to display one.
  • Images are great to jazz up the look of the page and can increase interaction but be sure to have them on the right of the text so it can flow around and not disrupt the reading.

The readable elements that will help your site along:

  • How often have you come across an article that was “posted by admin”? It happens but a name makes it more friendly. So changing it to be either your own or a nickname. From your WP dashboard, goto Users > Your Profile, scroll down to the “Nickname field”, then below that is a drop-down list called “Display name publicly as” where you can select the name to be shown on your posts.
  • An about page where you share your story. It doesn’t have to be an epic but a brief intro to who you are, why your interested in your chosen niche and other relevant information that establishes a connection to your readers and highlights any experience you may have.
  • A contact page shows your genuine and legit,it could also contain a form so visitors can get in touch easily.
  • Proof elements such as testimonials from clients, screenshots, audios or videos that can help the reader build trust before buying.

So that’s the brief on the webinar. Obviously it goes much deeper into the points I mentioned. If you would like to see it for yourself, you can click here and it will take you to the Wealthy Affiliate website. If you aren’t already a member, you can join for free and not only see this webinar but many more.

Any thoughts? Let me know down below.

31 thoughts on “Building Trust On Your Site”

  1. Hey! This is kind of off topic but I need some help from an established
    blog. Is it very hard to set up your own blog?
    I’m not very techincal but I can figure things out pretty fast.
    I’m thinking about setting up my own but I’m not sure where to start.
    Do you have any tips or suggestions? With thanks
    lasertest recently posted…lasertestMy Profile

  2. Time and experience are our allies in this creative process.
    Fantasy Signs ‘ these can be added to a kids room, or as regular wall art.
    Around 120 million pounds of candy are bought each year,
    enough to fill four dump trucks.
    Home builders toronto recently posted…Home builders torontoMy Profile

  3. I constantly emailed this webpage post page to all my contacts, for the reason that if
    like to read it after that my contacts will too.
    lasertest recently posted…lasertestMy Profile

  4. Greetings! Very helpful advice in this particular article!
    It is the little changes that make the largest changes.
    Many thanks for sharing!
    review recently posted…reviewMy Profile

  5. Thanks for the good writeup. It in truth used to
    be a enjoyment account it. Glance complex to more brought agreeable from you!
    However, how can we keep in touch?
    ErickZHeider recently posted…ErickZHeiderMy Profile

  6. I have been surfing online greater than three hours these days, but I never discovered any fascinating
    article like yours. It’s beautiful value enough for me.

    Personally, if all web owners and bloggers made good content material as you did, the internet might be a lot
    more helpful than ever before.
    lasertest recently posted…lasertestMy Profile

  7. Oh my goodness! Incredible article dude! Thanks, However I am having difficulties with your RSS.
    I don’t know the reason why I cannot join it. Is there anybody
    having identical RSS issues? Anyone that knows the solution can you kindly respond?
    Thanx!!
    lasertest recently posted…lasertestMy Profile

  8. I do accept as true with all the concepts you have presented for your
    post. They are very convincing and can certainly work.
    Still, the posts are very quick for beginners.

    Could you please lengthen them a little from subsequent time?
    Thanks for the post.
    lasertest recently posted…lasertestMy Profile

  9. Hi there, You have performed an excellent job. I’ll certainly digg it and in my opinion recommend to my friends. I am confident they will be benefited from this website.

  10. Wonderful website you have here but I was wanting to know if you knew of any user discussion forums that cover
    the same topics talked about in this article? I’d really like to be a part of online community where I can get suggestions from other experienced individuals
    that share the same interest. If you have
    any suggestions, please let me know. Thank you!
    nha cho thue tphcm recently posted…nha cho thue tphcmMy Profile

  11. Appreciating the dedication you put into your site and in depth information you provide.
    It’s awesome to come across a blog every once in a while
    that isn’t the same out of date rehashed information. Great read!

    I’ve saved your site and I’m including your RSS feeds to my Google account.
    creexamin.tumblr.com recently posted…creexamin.tumblr.comMy Profile

  12. Heya i’m for the first time here. I came across this board and I find It really useful &
    it helped me out much. I hope to give something back and aid others like you helped
    me.
    sport king recently posted…sport kingMy Profile

  13. I intended to send you a very small observation to say thanks the moment again on the awesome thoughts you’ve featured in this article. It has been so shockingly generous with you to provide publicly what many individuals would’ve sold for an electronic book to end up making some bucks for themselves, particularly considering the fact that you could have tried it if you ever desired. The thoughts likewise served to become a fantastic way to know that other people have the identical zeal the same as mine to see a good deal more when considering this condition. I’m certain there are millions of more pleasant times in the future for individuals that read through your website.

  14. Woah! I’m really digging the template/theme of this site.

    It’s simple, yet effective. A lot of times it’s very hard to get
    that “perfect balance” between usability and appearance.
    I must say you’ve done a superb job with this. Additionally, the blog loads extremely quick for me
    on Opera. Excellent Blog!
    ổ cắm công nghiệp recently posted…ổ cắm công nghiệpMy Profile

  15. I am just extremely impressed with the writing skills as well as with the
    layout on your own blog. Is that this a paid theme or do you modify
    it yourself? Anyway keep up to date the excellent quality writing, it is rare to see a great blog this way
    one nowadays.
    TatumJCasten recently posted…TatumJCastenMy Profile

  16. Everything is very open using a very clear description of the challenges.
    It was actually truly informative. Your site is extremely
    helpful. Many thanks for sharing!
    LilaDIafrate recently posted…LilaDIafrateMy Profile

  17. You completed a few nice points there. I did a search on the theme and found nearly all persons will consent with your blog.

  18. Howdy! Do you know if they make any plugins to assist with SEO?
    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very
    good success. If you know of any please share. Cheers!
    Glinda recently posted…GlindaMy Profile

Comments are closed.