Building Trust On Your Site


How does your site look? Does it evoke a sense of trust in your visitors? This is important because trust in your website increases buyer responsiveness and also reduces bounce rates, and the longer each visit is, the more favourable your reputation is with the search engines.

I saw a webinar today about this topic and thought I’d share a few of the points mentioned.

Things that might annoy your readers, when they first get to your site, could be pop-ups or timed ads, especially when they take up the entire screen. Various elements badly placed within the body of the text can disrupt the flow and make it difficult to read the article. Recently I was on a site that had social share buttons hovering over the left side of the text, they should have been off to the side but were actually over the letters, making it a harder to read. I persisted but many probably wouldn’t bother and would leave.

Some conversion elements such as animated banners in the content can be distracting and are best placed elsewhere. Being able to read comfortably is another aspect often overlooked. A good size font with good contrast can make it easier for people to read through the article.

Some of the visual things you might want to include:

  • Good quality author and an “About page”image ( shows you’re a real person)
  • Logo or brand
  • Header image that visually describes the post
  • Favicons – they are the little square images that show up on the tab at the top of the browser. They can add a professional touch and are faviconsometimes overlooked. Simple to make with a favicon generator and then placed in the root directory of your website, is all it takes to display one.
  • Images are great to jazz up the look of the page and can increase interaction but be sure to have them on the right of the text so it can flow around and not disrupt the reading.

The readable elements that will help your site along:

  • How often have you come across an article that was “posted by admin”? It happens but a name makes it more friendly. So changing it to be either your own or a nickname. From your WP dashboard, goto Users > Your Profile, scroll down to the “Nickname field”, then below that is a drop-down list called “Display name publicly as” where you can select the name to be shown on your posts.
  • An about page where you share your story. It doesn’t have to be an epic but a brief intro to who you are, why your interested in your chosen niche and other relevant information that establishes a connection to your readers and highlights any experience you may have.
  • A contact page shows your genuine and legit,it could also contain a form so visitors can get in touch easily.
  • Proof elements such as testimonials from clients, screenshots, audios or videos that can help the reader build trust before buying.

So that’s the brief on the webinar. Obviously it goes much deeper into the points I mentioned. If you would like to see it for yourself, you can click here and it will take you to the Wealthy Affiliate website. If you aren’t already a member, you can join for free and not only see this webinar but many more.

Any thoughts? Let me know down below.

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