No not that sort of list! I’m talking about a subscriber list, read on..
You’ve probably heard it many times before that “the money is in the list”. Well having a subscriber/customer list is an asset to any business. It allows for direct communication without the expense of marketing campaigns and it is targeted at people already interested in what you have to offer.
So what is a list? It’s a database of people who have subscribed with their email, either by opting-in to a offer or is a customer who has purchased from you. You can then build a relationship with them by email so that they get to know, like and trust you. Once some form of trust has been developed, you can then recommend products or services to them that are relevant to their needs. This is the whole idea of email marketing, build a list and market to that list. So, you can see the importance of having a list, it’s an asset that, if looked after, will grow over time and can be an important part of your income.
How do you build a list? You could have an opt-in form on your website to collect people who might enjoy what they read on your site and want to keep informed about any new content. The most popular is the free give-away or Lead Magnet as it is more commonly referred to. This is where you send prospects, or “traffic” as it’s more widely known in the industry, by setting up a page on your website, commonly known as a Landing Page or Squeeze Page, that has a free offer of some kind. People then leave their email address in exchange for the give-away, which are then instantly added to your list. There are many ways to go about building a list, but those two are the most newbie friendly.
Where is this list? List management is handled by an Autoresponder, which is a computer program that automatically answers email sent to it and stores the addresses in a database. I’ll be covering these and how they help us with list building in part 2.