In part 1 we covered the basics of why we should build a list. Now we will discuss autoresponders and the role they have in our list building efforts.
So, a autoresponder answers emails on cue but today’s autoresponder services go far beyond simple software. They are more geared towards providing communications solutions to businesses that can be automated to take care of the more mundane tasks such as scheduling emails, forwarding emails and even reporting and tracking features. Some of the better ones will provide services geared towards the on-line marketer such as:
- web page creation, including landing pages and thank you pages.
- Templates for eye-catching newsletters and emails.
- Split testing.
- Database tools to manage your list into sub-lists.
- Heaps of tutorials and videos so you will be up and running quickly.
- Specialty services for advanced marketers which varies from service to service.
There are numerous businesses online to take care of your list for you, so I am only going to touch on the most popular. You should do your due diligence in researching to find the right one for your needs.
Founded in 1998 by Tom Kulzer, it has grown to become one of the leading email marketing companies. Apart from the regular services that you would expect to get, they also have extra features for advanced marketers called AW Pro Tools. In Aweber’s own words, these tools:
“Send out targeted broadcasts to specific segments of your audience based on what they’ve clicked on in your prior emails – which makes your subscribers feel like you’re having a one-on-one conversation with them. Send out a special tracking link in your emails that lets you move or copy someone to a new list when they click. You can bypass the extra optin and bypass the confirmation link. As far as your subscriber knows, they just clicked a link”
As you would expect, these come at extra cost but when you get to that level of marketing, it would be invaluable.
Also founded in 1998 by Simon Grabowski, and has grown rapidly over the years and is available in 19 languages and serves a growing base of customers, currently 350,000 strong. They have all the standard features, with a friendly and personal approach, they offer extensive training when you sign up but do not have the Pro Tools like Aweber, they are a bit cheaper for the novice marketer to get started with though
This one is the new kid on the block, being established in 2013, it was set up for internet marketers by very three successful internet marketers. It has all the standard features of the others, but boasts ease of use – geared towards the non-technical minded. Making it easy for marketers to get on with marketing and not getting bogged down with the more technical aspects. Like the other two, you can sign up with them for nest to nothing for one month, with a list limit of 2,500 before having to upgrade if you go over your allowance for that month. With the other two requiring you to upgrade your account if you exceed 250 for the free time period, it is pretty generous.
So there is a brief run-down on what I consider to be the top three to have a closer look at, for the new internet marketer.