This is a great book that will boost your conversions both on your website and in your email campaigns, GO READ IT!
And I could just leave it at that. However, I’ll give you a bit of an overview, otherwise it would be a bit of a short review.
Kevin Rogers is a comedian, or should I say was a comedian. He travelled the circuits for ten years doing what he loved but made very little from it. Circumstances led him to discover that the simple formula used in creating jokes, would work just as well as, if not better, in the marketing arena. Jumping ahead to now, he is one of the most sought-after copyrighters in the business.
The art of storytelling is what this book is about. Now before you go and tell yourself that your not a writer or any good at storytelling, let me just say that after reading this little book, you don’t need to be a good writer and you are good at storytelling, at least the kind that is taught by the author. I had the same thoughts and after reading the intro suspended my disbelief for a while, and I’m glad I did. A simple and easy to implement formula will have you engaging your readers in next to no time.
As Kevin says: “All marketing is storytelling, and the most effective storytelling sounds like it’s coming straight from someone you know”. Sound familiar? He also goes on to explain the “know, like and trust” ingredients and how to establish that trust in 60 seconds or less.
Everything is well explained with plenty of examples and is geared towards online marketers, so your not left thinking “great idea, but how do I implement it on my website?”. He gives you a template that makes it dead easy to get started. Creating copy for a landing page or email marketing has never been easier, so easy in fact, he shows a great example of one that his dog made. Did I mention he was a comedian?
So a very entertaining book that will have you learning heaps and laughing as you go and a great bonus is that it is free! You can pick it up here.
When you’ve finished the book, it’s only a small one, I’d be interested in hearing your comments below.
Still reading? Look, it’s only a 30 minute read. Do yourself a favour and go and pick it up, you’ll be glad you did 🙂
Ray Edwards website(this guy is a wealth of knowledge when it comes to copywriting. Get on his list as he has great webinars form time to time. Update:18/09/2016)